Experience

They took a chance on me.

Oct 2025 – Feb 2026

Smol Pod · Web3 Marketing Agency

Global · Remote
Social Media Manager
- Scaled LinkedIn for a cross-border payments client by 500+ weekly followers, sustaining organic reach growth.
- Generated 80K+ organic impressions on X targeting global payments and trade finance audiences.
- Drove 10 B2B inbound leads for a cross-border payment platform through strategic content.
Nov 2024 – Aug 2025

Silli · Event Organiser

Mumbai · Remote
Independent Marketer & Event Strategist
- Owned full go-to-market strategy for a consumer events platform focused on offline singles events and community-led social gatherings.
Oct 2023 – Jun 2024

ScaleX · Creator-led Digital Agency

Bangalore · Remote
Direct Response Senior Copywriter
- Scripted YouTube campaigns delivering 13.4M impressions and 338K views.
- Reduced CPA by 62% (from $9.60 to $3.60) through systematic hook testing and message rewrites.
- Lifted landing page CVR by 40% via tighter narrative alignment between ad and landing page.
May 2021 – Apr 2023

Blockwiz · Crypto Marketing Agency

Canada · Remote
Senior Copywriter
- Marketed MPC custody and digital-legacy apps - simplifying complex infra/security into clear, conversion-ready narratives.
- Built a community of 20K followers from zero on Telegram and Discord in just 4 months.
- Led Twitter, Telegram & Discord content for DeFi / NFT / GameFi launches reaching 100K+ audience.
- Ad posts generated 526,384 impressions, 48,000+ clicks, and a 9.13% CTR.
Dec 2018 – Apr 2021

Image Group International

Melbourne, Australia
Social Media Executive
- Achieved a 10% conversion rate on cold email outreach - well above industry benchmarks.
Jun 2014 – Dec 2016

DDB Mudra Group

Mumbai, India
Copywriter
- Crafted cross-channel copy across brochures, radio, print, and TV - helping win pitches for PFI (Population Foundation of India) and CHAI (Clinton Health Access Initiative).

LinkedIn Growth

Bloquo

Bloquo is a stablecoin-powered infrastructure for cross-border settlement, FX, and trade finance.

ClientBloquo (via Smol Pod)

My roleSocial Media Manager

ChannelLinkedIn

The brief

Bloquo was at day zero. A small audience. No content strategy. And a category that, while emerging, lacked clear leaders in the B2B space.

The objective was clear:

Build visibility with the right audience
Establish Bloquo as a credible player in stablecoin-powered cross-border payments
Generate inbound B2B demand - without paid distribution

The approach

I built the content strategy from the ground up. The focus was not to explain stablecoins. It was to position Bloquo.

Every piece of content was designed to show where Bloquo sits in the stack - at the intersection of cross-border settlement, FX, and trade finance - and why that matters for businesses moving money globally.

Instead of educating the market from first principles, the content focused on:

How Bloquo solves real operational problems
Where legacy rails break down
What a modern payments + liquidity infrastructure looks like

Execution

No trend-driven templates. No engagement bait. No surface-level fintech content. The goal was a premium, institutional tone - content that resonates with CFOs, treasury teams, and operators, not casual scrollers.

Every post reinforced one idea: Bloquo is not just another payments company - it is infrastructure for global commerce. Content consistently highlighted:

Faster settlement vs legacy rails
Integrated FX and liquidity
Access to trade finance alongside payments

All delivered through a single, cohesive narrative. Zero ad spend throughout.

LinkedIn page overview - Nov 2025 to Feb 2026

The outcome

In roughly 3 months, the page grew to 1,753 total followers - with 1,133 new followers in the last 100 days alone, an 82.4% growth rate. Impressions hit 22,721 with a sustained 8.5% engagement rate and 1,260 organic clicks.

Follower growth - 1,133 new followers in 100 days, 82.4% growth rate

8.5% engagement rate · 1,260 organic clicks - zero paid spend

695 reactions · 10,069 members reached organically

10 B2B inbound leads came directly through LinkedIn content - the clearest signal that the right people were reading.

Paid Ads · Copywriting

Tuition Coins - Brave Ads

Tuition Coins (TUIT) is a Web3 edtech platform built on Cardano. The goal was awareness - get the right people to discover Tuition Coins and visit the platform.

ClientTuition Coins / TUIT

AgencyBlockwiz

My roleContent Strategy & Copywriting

The brief

Tuition Coins wanted to reach a very specific crowd - people already into crypto who care about education. Brave's audience fit that perfectly. Privacy-first users, crypto-aware, not your average "what is Bitcoin?" crowd.

The goal was simple: get in front of the right people and get them to actually click.

What I did

Wrote the ad copy for Brave's notification ads - those small, opt-in pop-ups you see while browsing. Which basically means: you get a headline and one short line. That's it.

So the job wasn't just to sound catchy. It was to:

Filter out the wrong audience
Catch the right one mid-scroll
Give them a reason to click - instantly

Every word had to pull its weight. No fluff, no generic "future of education" nonsense.

The outcome

526,384 impressions. 48,077 clicks. 9.13% CTR.

More importantly - 8,192 users stuck around on the landing page for 10+ seconds. Which, in ad terms, is the difference between curiosity and actual interest.

Brave Ads campaign - 526K impressions 9.13% CTR

Brave browser notification campaign - 526,384 impressions · 48,077 clicks · 9.13% CTR

YouTube Ads · Scriptwriting

Ankur Warikoo - Course Campaign

Ankur Warikoo is one of India's most-followed creators in the personal finance and self-improvement space. We scripted a YouTube ad campaign to drive course sign-ups - at scale.

ClientAnkur Warikoo

AgencyScaleX

My roleSenior Copywriter / Scriptwriter

The brief

Ankur already had the audience - millions of them. So this wasn't about awareness. The real challenge was getting people who already watch his content for free to actually pay for a course - The Ultimate Guide to Effective Communication.

The audience was young Indians into finance, careers, and self-improvement. But also the kind who think: "I can probably learn this on YouTube."

What I did

Wrote the YouTube pre-roll ad end-to-end - hook, body, CTA. With pre-roll, you get a few seconds before people hit Skip. So the hook has to land instantly.

We opened with: "Are you unable to speak with confidence? Do you hesitate to speak in public?"

Not the most creative line. And honestly, most people would skip something like this. But here, it worked - because it hits a very specific, very real problem straight away. No processing needed.

From there, the focus was: keep it clear, keep it believable, and show what actually changes for the user. No fluff, no overpromising. We also tested a few variations and worked with the team on delivery and pacing - small tweaks there were making a noticeable difference to retention.

The outcome

13.4M impressions. 338K views on ₹195K spend. Plus ~15K organic views beyond paid.

Which basically means people didn't just skip - some actually chose to keep watching.

Ankur Warikoo YouTube campaign dashboard

YouTube campaign - 13.4M impressions · 338K ad views · ₹195K spend

Anish
Das.

The marketer behind the numbers

Yes, I did study a bit

Master of Global Media Communication

Let's work together.

Anish Das

They took a chance on me.

Social Media Manager

Independent Marketer & Event Strategist

Direct Response Senior Copywriter

Senior Copywriter

Social Media Executive

Copywriter

Selected projects

Bloquo

Ankur Warikoo — Course Campaign

Tuition Coins — Brave Ads

Copywriting

Bloquo

The brief

The approach

Execution

The outcome

Tuition Coins - Brave Ads

The brief

What I did

The outcome

Copywriting

Ankur Warikoo - Course Campaign

The brief

What I did

The outcome